Skip to content
Junction

Meta Pixel + CAPI

Install

Section titled “Install”
Terminal window
npm install @junctionjs/destination-meta

Usage

Section titled “Usage”
import { createCollector } from "@junctionjs/core";
import { meta } from "@junctionjs/destination-meta";


const collector = createCollector({
  destinations: [
    {
      destination: meta,
      config: {
        pixelId: "YOUR_PIXEL_ID",
        accessToken: "YOUR_CAPI_ACCESS_TOKEN",
      },
    },
  ],
});

Features

Section titled “Features”
  • Meta Pixel — client-side event tracking via fbq()
  • Conversions API (CAPI) — server-side event delivery for improved signal quality
  • Event deduplication — shared event_id between Pixel and CAPI prevents double-counting
  • Standard events — default mapping to Meta’s standard event names
  • Advanced matching — optional hashed PII (email, phone) for better attribution
  • Consent: marketing — requires marketing consent before sending

Default Event Mapping

Section titled “Default Event Mapping”
Junction EventMeta Event
page:viewedPageView
product:viewedViewContent
product:addedAddToCart
order:completedPurchase